Engaging people through the Image of Care campaign has shown that education and promotion of the profession works. With the high-level of visibility and patient contact during MRT Week, it is a perfect opportunity to discuss the profession with patients. Use the promotional tools provided by CAMRT to start a conversation and educate them about the essential link MRTs provide in delivering technology to them with care:
- Participate in social media: share messages, stories and images that relate to the MRT profession
- Offer patients or healthcare colleagues an MRT Week fact sheet and explain who you are, what you do, and the different areas you work in
- Use the MRT Week visual displays (posters, tent cards) as a visual aid for discussion
- If your workplace has a visual display, play a video in your waiting room throughout the week (CAMRT’s NOD video is available for this)
- Use the Image of Care website to help answer patient questions. Along with descriptions of each discipline, it also contains handy sections on patient questions and FAQs about the profession
- Take advantage of the Image of Care brand campaign toolkit. Incorporate the Image of Care website (www.imageofcare.ca) into displays, and build the Image of Care brand messaging and downloadable graphics into your presentations
- Run a fun MRT-themed activity (e.g., trivia game/ quiz, scavenger hunt, etc.)
- Organize an education session or a visit to a community school
For more ideas, refer to the MRT Week page at: https://www.camrt.ca/events/mrt-week/
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